Creative-IT Collaboration on the Rise

Creative-IT Collaboration on the RiseCreative-IT Collaboration on the Rise*/Read the infographic text.CREATIVE-IT COLLABORATION ON THE RISEGetting different departments to work together is often easier said than done. Research shows that while creative and information technology (IT) teams are collaborating more closely, barriers to effective partnering persist.WE ASKED CREATIVE EXECUTIVESCompared to three years ago, how closely are you collaborating with technology leaders within your company?55% say they are collaborating more closely with technology leaders30% Much more closely25% Somewhat more closely39% The same amount3% Somewhat less closely0% Much less closely1% Does not apply/no technology leaders in company1% Dont knowWhats the 1 challenge for creative/absatzwirtschaft professionals when collaborating with IT peers?THE TOP RESPONSESCommunication Working TogetherUnderstanding their tech terms - theyre forever changing.Finding a common verbal agreement. Tech pros think its a ll about the tools and creative pros think its all about the ideas.Accepting constructive criticism.Project Execution LogisticsGetting their attention - professionals in IT are often only accustomed to working with other professionals in IT.Figuring out if they have time to even get involved with what were doing.Being clear about what the purpose of our meetings are and what needs to be accomplished.WE ASKED IT EXECUTIVESCompared to three years ago, how closely are you collaborating with creative leaders within your company?33% say they are collaborating more closely with creative leaders12% Much more closely21% Somewhat more closely37% The same amount3% Somewhat less closely2% Much less closely23% Does not apply/no creative leaders in company1% Dont knowWhat is the 1 challenge for IT professionals when collaborating with creative/marketing peers?THE TOP RESPONSESCommunication Working TogetherLack of communication - they sometimes make decisions and put things in process without asking for input from the people who actually make the technology work.Communicating technical details concisely and making sure they understand what those details mean.Managing expectations because they want things that dont exist.IT-Related ChallengesMaking sure the creative/marketing department is aware of the tools available in the market.Being able to afford what it is theyd like us to do.Trying to get the creative/marketing department to understand the time it takes to complete web projects.HOW WELL ARE YOUR COMPANYS CREATIVE AND IT TEAMS WORKING TOGETHER?SOURCESThe Creative Group survey of 400 U.S. advertising and marketing executives.Robert Half Technology survey of more than 2,400 U.S. chief information officers.Responses do no total 100 percent due to rounding. 2015 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Vet.